In 2014, the leadership made a critical yet foresighted decision with vital concerns for the company, after fully grasping market supply and demand situation and the development trend of radial tires along with its own strengths. The year witnessed an investment, of approximate 5 billion yuan with an area of 1000 mu (equals to 67 hectares), on the establishment of a high-tech-oriented radial tire manufacturer- Shandong Yuanfeng Rubber Technology Co., Ltd., which is integrated with the design, R&D, production and import and export of premium tires.
The scheme is composed of 2 million sets of all steel radial truck tires in the phase I and 12 million sets of high-performance semi-steel car tires in the phase II. When the two-phase project comes into operation, its annual production capacity will reach up to 7 billion yuan by its value.
At Yuanfeng Rubber, we firmly uphold the principle of high starting point, premium quality and high standard for all projects. In terms of technological development, we work to improve the design and performance of innovative-driven all steel and semi-steel radial tires, by setting up a R&D center, building up a strong pipeline of talents and selecting and employing senior technical specialists in China. With respects to production, the state-of-the-art production and testing facilities are brought into our assemble lines and the well-known Italian Pirrie technology is adopted in processes. We strive to improve Q&C control and management by adopting ERP systematic control in the process of raw material purchasing, process monitoring, marketing and after-sales services. Thanks to these efforts, we have achieved modernized management and Q&C control and laid a solid foundation for fulfilling the visions of going global and growing into an integrated group company.
At Yuanfeng Rubber, we remain committed to the concept of win-win cooperation based on integrity and honest practices. As a trustworthy partner, we hope to bring together professionals and experts from different communities to outline the blueprint of future development together.